Objective

To create a vibrant and cohesive brand identity for a lively music store chain across the U.S. East Coast, and compile these fun elements into an engaging style guide and marketing tools.

Market Position

• Target Demographic: Kids and adults just starting their musical journey

  • This is a golden opportunity for Crescendo to become a beloved musical mentor, guiding clients as they grow from novices to confident musicians.

Crescendo aims to be a welcoming haven for music enthusiasts of all levels while delivering top-notch services and products.

Brand Development

Logo underwent several revision rounds with a group of designers before arriving to the final monogram that cleverly weaves in musical elements like instruments and notation.

Set playful yet clear rules for typography, logos, photography, and colors to maintain a consistent and engaging identity.