2024

UX / UI

FoodWise

FoodWise is an application that helps users make dinner with what they have on hand.


Objective

To develop an engaging, mobile-friendly application that inspires users to embrace food preservation and adopt more environmentally and financially sustainable practices in their food consumption.

It all begins with quickly scanning your groceries.

You can enter your groceries by scanning your store receipt, by barcode, or manually entering items.

Monitor your food.

As digestible as one’s dinner plate

The goal from the start was to let users personalize their app experience while keeping it simple.

Find all of the culinary creations you can make with what you have.

Utilizing the large archive of recipes on the internet, while your ingredients may be limited your possibilities are most definitely not.

Customize your search results

Glued to a recipe but missing something? No problem.

Use our handy AI-powered chef-aid to find effective alternatives to your missing ingredient.

Log your Food Usage.

Our smart food-life tracker will notify you when food may have spoiled. Just estimate how much you’ve used.

Watch your progress!

You can view long-term statistics of your food usage and spending habits on groceries.


Target Audience

Eco-conscious adults who are looking to make the most of their purchases. The primary target is young adults (ages 18-32), as their spending and consumption habits are more adaptable and they often have tighter budgets.

Research

Conducted surveys with 30 young adults to gather insights on their behaviors and attitudes around grocery shopping and food consumption.

Further analysis on the original design of this project, "PantryChef," is available.

User Flow Mapping

Visualized and planned the paths users would take through the app.

Redesign

Created several design treatments before finalizing the interface style.

Focused on a limited color palette of prominent oranges to maintain orderliness.

Video Walkthrough

  • Project was arranged and presented at AIGA DC’s SHINE Event.

  • Special thanks to Howard Smith for his guidance on this project.

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