2023
Branding
AMFest
AMFest is an annual music festival hosted by American University’s Student Union Board.
With attendance reaching into the thousands, audiences from all over the Washington D.C. area, as well as college students, look forward to this event for one final kick-back before the spring semester ends.
The envisioning process began six months before the event. From the onset, we knew we wanted to incorporate influences of cyber-sigilism and psychedelic design—both elements present in many contemporary concert posters.
Established the poster layout and underwent several revision cycles as artists’ agencies suggested edits and the lineup adjusted.
Provided several color-ways before arriving at the final edition.
Applied the wordmark to t-shirts and trucker hats.